Supreme Optimization is a life science digital marketing agency that increases quality leads and brand awareness


Get peace of mind knowing that your inbound traffic is handled by a team of digital marketing experts with scientific backgrounds. That means we get you measurable results and speak your language.


57% of life scientists use search engines as the #1 source for finding new products and services, but life science companies have struggled to effectively market online. We offer a one-stop-shop for all of your digital marketing expertise, as the only agency built exclusively for life science companies to drive traffic and conversion. Created by a team of scientists and online marketers.


Nothing makes us more proud than seeing your company succeed above and beyond expectations. For many companies, we’ve been there from the start and helped grow them from their first investment to IPO or major acquisition. That being said, we are very selective with the life science companies that we market with. In order for us to achieve our mission of providing the highest quality and most impactful services possible, we only work with companies that share our passion for success.

“Finally a website that represents the true essence of who we are as a company and that can help drive business and optimize searches. What a great holiday present:-)”

Rob Kelley
– Vice President of Marketing at Trovagene, Inc

Meet The Team

Sheldon Zhai

Managing Director

Sheldon has years of experience in life science research as a molecular biologist. Combine this with years of online marketing and you have Supreme Optimization’s Founder.

Eric Southwell


A former NASA award-winning employee and 2 years working for a top management consulting firm, Eric has since worked alongside CEOs of multi-million dollar companies to implement high-level digital marketing systems. His passion is helping small business owners achieve their goals by introducing innovative digital marketing strategies and executing on these goals using a SCRUM style management methodology.

Leigh Wasson

VP, Digital Strategy

Leigh is an expert digital marketer. Through Leigh’s experience as a growth hacker focused on traffic and conversion, he has directly grown the revenue of many small businesses into multi-million dollar companies.

Allison Reynolds


Allison has years of experience managing multi-million dollar projects ensuring complete client satisfaction. She is passionate about delivering the utmost support and client care.

Stephanie Asmus


Stephanie has extensive experience helping businesses identify problems and creating effective solutions within budget. She has consulted and implemented effective solutions for companies ranging from the small business sector up to Fortune 500.

Ben Duffield


Ben Duffield has a passion for helping his clients find their customers through the search engines. He specializes in developing SEO-friendly websites.

Tammy McCormick


Tammy has over 7 years of agency experience in marketing and advertising to advance small startups and Fortune 500 brands through identity, print and web design. She’s an expert in Adobe Creative Suite, including InDesign, Illustrator and Photoshop.

Alisha David


Alisha David has years of study in the field of genetics and research experience in transplant immunology and biofuels laboratories. She is determined to help life science companies get the results they want through their digital marketing and SEO strategy.

Rahul Deshmukh


Rahul has over 15 years of experience in Website Development using the various frameworks and CMS. He is also an expert in Linux SysAdmin with knowledge of Amazon AWS EC2, Cloud Computing & Hosting Server Management.


At Supreme Optimization, we have a mission to become the #1 provider in the world for Life Science Digital Marketing services and resources.


  • Be Authentic: Be your true self. Be kind, practice empathy.
  • Love What You Do: Life is short. Enjoy both the ups and the downs, but never give up. Fall in love with the process, not the result.
  • Think Outside the Box: Just because something has always been done some way, doesn’t mean that’s the best way to do it. Question everything.
  • Always Self Improve: Strive to be the best version of yourself. Challenge your peers to learn more. Let fear guide you on what you must overcome in order to grow.
  • Attract A-Players: We only seek for A-players across our entire organization. These qualities include people who have strong intrinsic skills, great communication, passion for success and high social awareness.
  • Mutual Respect in Relationships: Listen. Understand. Praise. Appreciate.
  • Work-Life Balance: We are a distributed team and always will be. Amazing work in your professional life stems first from personal happiness.
  • Positively Impact the World: We help the most incredible companies bring their technology to life for the benefit of mankind.
  • Be Open: Be coachable. Be vulnerable. Let your guard down and know that it is okay to not have all the answers.


At Supreme Optimization, we promise transparency and integrity in all of our digital marketing strategies. This means we will never utilize shortcuts with unsustainable results. Instead, we always be bringing you the latest and greatest in digital marketing strategy and technologies.

Work With Us

We prepare individualized project proposals in SEO, Social Media Marketing, Google PPC Adwords and Web Development, or a combination of these services. We understand that each company has specialized needs.


Pivotal Scientific is a biotechnology consultancy that works specifically within the research sector. Supreme Optimization highly recommends PSL for consulting in any stage of the business life cycle.

Research Gate is a social networking site for scientists and researchers to share papers, ask and answer questions, and find collaborators.

Find Us

With Offices in San Francisco, Austin and Beijing.

San Francisco Bay Area, California, USA:
315 Montgomery Street, 8th and 9th Floors, San Francisco, 94104, USA

Austin, Texas, USA:
106 E. Sixth Street, Suite 900, Austin, Texas, 78701, USA

Beijing, China:
DayDayUp, Sanlitun SOHO, Chaoyang District, Beijing, China