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If You’re Not Doing SEO for Your Life Science Company, You’re Losing

The digital marketing of TripAdvisor.com is seven years ahead of the top life science company. Why do we not innovate our marketing with the same type of tenacity that we place on the revolutionary technologies we create? Over the past five years, I’ve been consulting Life Science companies and their digital marketing, SEO and SEM campaigns. The list of companies …

Choosing the Right CMS and eCommerce Solutions for Life Science Websites

Building a new website can be a stressful process but it doesn’t necessarily have to be. The most important step is to first determine which content management system and eCommerce solution is most aligned to your company’s long-term goals. Today, there are hundreds of different solutions, but only few are truly the best fit for a growing life science company. …

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How Much Does a New Life Sciences Website Cost? Why $30,000 is a Bargain.

There’s a sequence of questions we get asked the most when we are scoping out a new life sciences website. It goes something like this: Client: “So how much does a website generally cost?” Us: “Generally speaking, around the $30,000 range.” Client: “For a website?” The truth of the matter is that, yes, $30,000 is a lot of money. The …

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3 Tips for American Life Science Companies Expanding into China

Ensure your American website is compatible behind China’s firewall. The most simple way for companies and customers in China to learn more about your business is through your website. Unfortunately, Google is blocked in China, which presents a multitude of issues in search visibility and website load speed. Your sales team or customers in China may often complain that the …

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A Life Sciences Content Marketing Funnel

A Marketing Funnel for Life Science Companies Overview This strategy is ideal for life science companies that are targeting lab researchers and scientists as their customers. Our 2016 roll out strategy is designed to explode your organic traffic and e-mail list by leveraging content marketing, LinkedIn and remarketing techniques. The above marketing funnel looks complicated, but in fact, it’s dead …

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5 Challenges Life Science Companies Face During Web Development and Solutions

Developing a website is a challenging and time-consuming process. Life Science websites present additional complexities depending on the purpose of the website. Whether the purpose of your site is to clearly illustrate a complex concept to potential investors looking at the website, or to sell time-sensitive products through an eCommerce platform, it’s important to understand how life science web development …

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6 Web Design Trends in 2016 for the Life Sciences Industry

There’s certain challenges when developing and designing a website for the life sciences field. The bottom line for a website is that it must effectively and intelligently communicate the companies message to their target audience. However, there are often challenges and communication gaps between designers in understanding the unique needs of a life science company. Over the past five years, …

SEO Tricks

Best SEO Tricks of 2015

I received an email from a client recently asking me if I had any SEO tricks up my sleeve. He’s a small business owner selling products online. In an earlier post I talked about false expectations from SEO due to black-hat SEO techniques that used to be popular. Unfortunately many companies haven’t caught up with the times and still offer the …

subdomains vs subfolders for seo

How To Use Subdomains vs Subfolders for SEO

This is always a question in SEO that comes up again and again, but I believe that the answer is still the same. Subdomains vs Subfolders – which is best for SEO? This question often arises when a website owner would like to create a blog for their website. He will have 3 options. 1. Place the blog in a subfolder: …