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If You’re Not Doing SEO for Your Life Science Company, You’re Losing

The digital marketing of TripAdvisor.com is seven years ahead of the top life science company. Why do we not innovate our marketing with the same type of tenacity that we place on the revolutionary technologies we create? Over the past five years, I’ve been consulting Life Science companies and their digital marketing, SEO and SEM campaigns. The list of companies …

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A Life Sciences Content Marketing Funnel

A Marketing Funnel for Life Science Companies Overview This strategy is ideal for life science companies that are targeting lab researchers and scientists as their customers. Our 2016 roll out strategy is designed to explode your organic traffic and e-mail list by leveraging content marketing, LinkedIn and remarketing techniques. The above marketing funnel looks complicated, but in fact, it’s dead …

5 Challenges Life Science Companies Face During Web Development and Solutions banner

5 Challenges Life Science Companies Face During Web Development and Solutions

Developing a website is a challenging and time-consuming process. Life Science websites present additional complexities depending on the purpose of the website. Whether the purpose of your site is to clearly illustrate a complex concept to potential investors looking at the website, or to sell time-sensitive products through an eCommerce platform, it’s important to understand how life science web development …

How To Get Traffic Sharing Other People's Content

[Video] How To Get Web Traffic By Sharing Other People’s Content

In this 8 minute video I’m going to walk you through a great tool called Snip.ly that will allow you to get traffic back to your blog by sharing other people’s content. Pretty cool eh?   The power of social media marketing is of course just that – it’s social. Social is built as two way communication opposed to the …

subdomains vs subfolders for seo

How To Use Subdomains vs Subfolders for SEO

This is always a question in SEO that comes up again and again, but I believe that the answer is still the same. Subdomains vs Subfolders – which is best for SEO? This question often arises when a website owner would like to create a blog for their website. He will have 3 options. 1. Place the blog in a subfolder: …

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Tweet Like Topol: A Step-By-Step Guide To The Perfect Scientific Tweet

Twitter isn’t for the serious scientist or the medical professional, right? It’s for celebrities, teenagers, and self promoting mixtape moguls. Besides, I can’t explain anything meaningful in 140 characters. Leave that chit chat to the kids… This is exactly how I used to think of Twitter. That is, until I heard Eric Topol’s keynote address at the annual AACC conference in Chicago. I …

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Why SEO Should Feel Active

“How quickly will I see results?” This is a question I occasionally receive from new clients and potential clients. Whether or not SEO works quickly depends on many factors. Chances are, if you are looking for a short cut, SEO will not be what you were expecting. You’ll certainly see some results in the short-term, but your long-term growth should …

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How do you write SEO-friendly blog content effectively in 2015?

You’ve probably heard from reading the web or talking to an SEO consultant about the importance of blogging. However, even as an SEO specialist for the past five years, sometimes it’s difficult to explain to clients in multiple unique industries how exactly to create SEO friendly blogs for their niche. Over the past few years, Google has morphed into a …

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The Importance Of Mobile Friendly Websites

They’re calling it MobileGeddon, and although the nickname seems a little dramatic, it’s been a huge wake up call for any developers and website owners who haven’t been proactive enough to update their sites to be mobile responsive. Google rolled out changes on April 21st, 2015 to it’s algorithms that expanded its use of ‘mobile-friendliness’ as a ranking factor. This …