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3 Tips for American Life Science Companies Expanding into China

Ensure your American website is compatible behind China’s firewall. The most simple way for companies and customers in China to learn more about your business is through your website. Unfortunately, Google is blocked in China, which presents a multitude of issues in search visibility and website load speed. Your sales team or customers in China may often complain that the …

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A Life Sciences Content Marketing Funnel

A Marketing Funnel for Life Science Companies Overview This strategy is ideal for life science companies that are targeting lab researchers and scientists as their customers. Our 2016 roll out strategy is designed to explode your organic traffic and e-mail list by leveraging content marketing, LinkedIn and remarketing techniques. The above marketing funnel looks complicated, but in fact, it’s dead …

SEO Tricks

Best SEO Tricks of 2015

I received an email from a client recently asking me if I had any SEO tricks up my sleeve. He’s a small business owner selling products online. In an earlier post I talked about false expectations from SEO due to black-hat SEO techniques that used to be popular. Unfortunately many companies haven’t caught up with the times and still offer the …

subdomains vs subfolders for seo

How To Use Subdomains vs Subfolders for SEO

This is always a question in SEO that comes up again and again, but I believe that the answer is still the same. Subdomains vs Subfolders – which is best for SEO? This question often arises when a website owner would like to create a blog for their website. He will have 3 options. 1. Place the blog in a subfolder: …

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SEO Link Building from 2015 Onwards

Link building was all the craze a few years back. People had this idea (many still do) that the more links going to their websites meant more traffic and better rankings. The reason for this was because it worked, pure and simple. Although Google’s Webmaster Guidelines has always prohibited unnatural link building, people continued to do so with great results. Shady SEO …

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5 Steps: How To Create An SEO Friendly Site Structure

Why Is An SEO Friendly Site Structure Important? This is an area that SEO training resources and articles often gloss over, but in fact, it is one of the most important parts of your SEO strategy. At the moment, your website could be efficient and streamlined, with webpages that are logically categorized and well placed like an organized filing system. On the …

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Why SEO Should Feel Active

“How quickly will I see results?” This is a question I occasionally receive from new clients and potential clients. Whether or not SEO works quickly depends on many factors. Chances are, if you are looking for a short cut, SEO will not be what you were expecting. You’ll certainly see some results in the short-term, but your long-term growth should …

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The Importance Of Mobile Friendly Websites

They’re calling it MobileGeddon, and although the nickname seems a little dramatic, it’s been a huge wake up call for any developers and website owners who haven’t been proactive enough to update their sites to be mobile responsive. Google rolled out changes on April 21st, 2015 to it’s algorithms that expanded its use of ‘mobile-friendliness’ as a ranking factor. This …