6 Trends for Life Science Websites banner

6 Web Design Trends in 2016 for the Life Sciences Industry

There’s certain challenges when developing and designing a website for the life sciences field. The bottom line for a website is that it must effectively and intelligently communicate the companies message to their target audience. However, there are often challenges and communication gaps between designers in understanding the unique needs of a life science company. Over the past five years, …

Designing SEO friendly top navigation

Let’s be honest here. How many times have you seen the same fields up in the top navigation of a website? You know what I’m talking about. If I had to place a bet, I’d guess your site would have something like the following… Home About Us Products Services Contact But let me ask you something, have you ever considered …

The Perfect Scientific Tweet Masthead

Tweet Like Topol: A Step-By-Step Guide To The Perfect Scientific Tweet

Twitter isn’t for the serious scientist or the medical professional, right? It’s for celebrities, teenagers, and self promoting mixtape moguls. Besides, I can’t explain anything meaningful in 140 characters. Leave that chit chat to the kids… This is exactly how I used to think of Twitter. That is, until I heard Eric Topol’s keynote address at the annual AACC conference in Chicago. I …

mobile friendly websites masthead

The Importance Of Mobile Friendly Websites

They’re calling it MobileGeddon, and although the nickname seems a little dramatic, it’s been a huge wake up call for any developers and website owners who haven’t been proactive enough to update their sites to be mobile responsive. Google rolled out changes on April 21st, 2015 to it’s algorithms that expanded its use of ‘mobile-friendliness’ as a ranking factor. This …