Web Design

Trovagene is the first company to offer both urine and blood liquid biopsy tests to detect, quantify and monitor cancer mutations.

The Challenge

Trovagene just went through a major rehaul of their website with a reputable marketing agency. Upon launch, they realized that the website they received was far from their expectations. There wasn’t a clear way to order their product, nor was there data and studies to help nurture a prospect further down the sales cycle. In the effort to not make the same mistake again, Trovagene found the perfect agency in Supreme Optimization that combined elegant design with digital marketing strategy that generates new business.



Supreme Optimization, the leader in life sciences digital marketing and web design promised a site that looked incredible and delivered results. Through a combination of stakeholder interviews, research and our existing deep understanding of the life science industry, we were able to deliver on the promises we made. We utilized our proprietary, Supreme Conversion Optimization Formula to guide prospects through an intuitive flow that drastically improved inquiries. Through our 82-step comprehensive SEO plan, we strategized a way to rank Trovagene for all of their top revenue-driving keywords organically on Google. As a result, the keyword rankings skyrocketed.


Fully mobile and tablet friendly.

Supreme Optimization’s UX/UI teams utilize the newest trends in design and development. This translates to fully responsive websites built with the latest in HTML5 & CSS3 coding.

Corporate Identity & Branding

Supreme Optimization offers a full suite of corporate identity and branding services, tailored to life science companies.

Trovagene Case Study

See how we utilize our proprietary Supreme Conversion Optimization Formula for Trovagene to design their homepage. For each client, we strategize a unique variation of our formula for maximal lead generation.

“Finally a website that represents the true essence of who we are as a company and that can help drive business and optimize searches. What a great holiday present:-)”
Rob Kelley
– Vice President of Marketing at Trovagene,Inc.
“Working with the Supreme Optimization team over the past few months has been a phenomenal experience. Their expertise in developing first class websites was evident every step of the way. They are smart, strategic, creative and resourceful.”
Vicki Keleman
– Vice President of Corporate Alliances