Life Science Digital Marketing Articles
Visit Supreme Optimization’s blog f or a wealth of free resources tailored to life science digital marketing strategy.
5 Challenges Life Science Companies Face During Web Development
Developing a website is a challenging and time-consuming process. Life Science websites present additional complexities depending on the purpose of the website. Whether the purpose of your site is to clearly illustrate a complex concept to potential investors looking at the website, or to sell time-sensitive products through an eCommerce platform, it’s important to understand how life science web development differs from other fields. That’s why it’s important to work with a company familiar with specificities of the industry.
Read this article to prevent problems prior to running in to them.
6 Web Design Trends in 2016 for the Life Sciences Industry
There’s certain challenges when developing and designing a website for the life sciences field. The bottom line for a website is that it must effectively and intelligently communicate the companies message to their target audience.
However, there are often challenges and communication gaps between designers in understanding the unique needs of a life science company.
Over the past five years, I’ve spent hundreds of hours browsing, consulting and developing some of the top websites in life sciences. Most websites have areas that they excel in, and areas that could be improved.
In this article, I’ve outlined a few of the best aspects of a handful of my favorite sites in the field of life sciences.
The 2016 Roll Out Strategy, A Marketing Funnel for Life Science Companies
This strategy is ideal for life science companies that are targeting lab researchers and scientists as their customers.
Our 2016 roll out strategy is designed to explode your organic traffic and e-mail list by leveraging content marketing, LinkedIn and remarketing techniques. The above marketing funnel looks complicated, but in fact, it’s dead simple.
It all starts with the content. Providing excellent resources and tools to your potential scientist customers for free will substantially increase your brand awareness and trust, and establish your company as an industry expert. Just think of Thermofisher, Genscript or Abcam. The Resources and Support sections of their websites are jam packed full of bioinformatics tools, guides, protocols, posters, video tutorials and more. This is a huge part of their online success and domination of the search engines.
To see the proof, read this article for in depth case studies of companies like Thermofisher.com
3 Tips for Life Science Companies Expanding in China
The most simple way for companies and customers in China to learn more about your business is through your website. Unfortunately, Google is blocked in China, which presents a multitude of issues in search visibility and website load speed. Your sales team or customers in China may often complain that the website is slow, non-responsive, or broken. This article will explain how to get past China’s firewall.
How Much Does a New Life Science Website Cost?
There’s a sequence of questions we get asked the most when we are scoping out a new life sciences website. It goes something like this:
Client: “So how much does a website generally cost?”
Us: “Generally speaking, around the $30,000 range.”
Client: “For a website?”
The truth of the matter is that, yes, $30,000 is a lot of money. The other truth is that this is an absolute steal for the amount of value and return on investment a high-quality website brings to your company.
Read this article to see why a new website is a fantastic investment for your business.